Branding

Hypothetical brand of lollypop

Olla is a very user-friendly name for kids who cannot speak clearly at a young age.
All the difficult letters like R,S,T are avoided. The name itself is very gullible, fun and easy to pronounce and remember.
Artificial colours are preferred over natural colours by kids hence in the final look.
Also introducing a new brand through a teaser with such playful colours will make it an awaiting product by all. It has the innocence that takes you back in your childhood.