Friday 12 August 2011

Branding

Branding Cigarettes - Casually Classic




The brand aims in establishing itself as a comfortable and a casual attitude yet classic. It promotes itself as a simple satisfactory element on regular basis. 
The name is "CULT" as it suits the idea of excessive admiration amongst in youth. Its different and stands out as its casual and satisfies a simple, regular smoker unlike other brands who focus on class and status.
The logo has a prominent element of haziness that brings out the essence of relief and refreshment.

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