Supplementary Educational Workbooks (available in the market)
Disney has a subcategory of books called "Disney Workbooks" which is titled "Smart Beginnings" and "School Skills". It is a 30 title project divided into 6 series of 5 titles each.
Wednesday, 24 August 2011
Disney Jungle Book
A five title project called "untold tales from the Jungle Book". It takes a fresh look at the Jungle book stories with the original Disney movie in mind. In these books Disney characters share their experiences with the readers.
Newspaper Issues
Disney Discoverer activity spread explore all important educational theme and concepts that make up a young child's work. Mickey and friends help children into a meaningful learning.
Friday, 12 August 2011
Signage Design
Visibility and Readability
As seen above the current signage at Rajiv Gandhi Zoological Park is out of view and useless for illiterate people who are the majority visitors of Katraj Zoo. Hence the design proposed, inspired from a traffic signal, visible and readable due to its bold nature and a known visual.
Branding
Hypothetical brand of lollypop
All the difficult letters like R,S,T are avoided. The name itself is very gullible, fun and easy to pronounce and remember.
Artificial colours are preferred over natural colours by kids hence in the final look.
Also introducing a new brand through a teaser with such playful colours will make it an awaiting product by all. It has the innocence that takes you back in your childhood.
Branding
Branding Cigarettes - Casually Classic
The brand aims in establishing itself as a comfortable and a casual attitude yet classic. It promotes itself as a simple satisfactory element on regular basis.
The name is "CULT" as it suits the idea of excessive admiration amongst in youth. Its different and stands out as its casual and satisfies a simple, regular smoker unlike other brands who focus on class and status.
The logo has a prominent element of haziness that brings out the essence of relief and refreshment.
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